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From strategic positioning
to commercial presence.
Connect your European MedTech strategy with the institutions, customers and commercial partners that matter. Akron brings public affairs, market access and network development into one focused approach.
01 / UNDERSTAND THE ENVIRONMENT
Public affairs
Develop a focused approach to institutional engagement.
Relevant policies and healthcare priorities shape the environment in which your business operates. We help you identify the institutions and stakeholders that matter to your target markets and define a clear engagement strategy.
- Policy and institutional context assessment
- Stakeholder mapping and engagement priorities
- Public affairs strategy and positioning
- Support for institutional dialogue
02 / DEFINE YOUR ROUTE TO MARKET
Market access
Build an entry plan around local healthcare and purchasing realities.
A market’s size alone does not tell you how to approach it. We help you assess local needs, relevant decision-makers and purchasing pathways so you can define priorities and a practical route to customers.
- Target-market assessment and prioritisation
- Healthcare stakeholder and decision-maker mapping
- Purchasing pathway assessment
- Market entry planning
03 / DEVELOP YOUR COMMERCIAL PRESENCE
Commercial networks
Build a sales and distribution model that fits your markets.
Your commercial model should reflect how customers buy and the support they expect locally. We help you define sales channels, identify potential partners and assess how they fit your goals.
- Sales channel and distribution strategy
- Potential distributor and commercial partner identification
- Partner assessment against agreed criteria
- Support for sales network development
Supporting local execution
The practical pieces of your European plan.
Akron can also support the local needs associated with your expansion. We define the relevant scope around your products, markets and operating model.
Business development
Business planning, marketing and sales support, with priorities adapted to your European goals.
Operational coordination
Healthcare logistics, warehousing, customs and regulatory coordination, and accounting support.
Localisation
Instructions for use, brochure localisation and packaging adaptation for your target markets.
A connected approach
One plan, with clear priorities.
Each engagement starts with your offering, target markets and business objectives. Together, we define the scope, responsibilities and next steps, with a focus on the decisions your team needs to make.
Start a conversation
Let’s define your European priorities.
Share your offering, current market presence and expansion goals. We can discuss where Akron’s support would be most relevant.
